Television Media Analysis: The Cosby Show

These important interpretations can sustain individuals cake wise decisions to the highest degree what they should watch, read, listen to and rely on for Information and entertainment (Barman and Davis). Although many great deal now rely on sources such as the Internet and modishness for breaking news stories, television set receiver still remains a study source for information and entertainment for many Individuals and families. This paper will stress to presents model for television media analysis using Art Silversmiths keys to media analysis.The TV envision that will be analyzed Is regarded as one of the most storied television programs in history, The Cowboys Show. Silversmiths keys for Interpreting media messages as well as critical thinking skills will be incorporated in this filling analysis. In 1939 when television began, blacks were projected as mere servants and simple-minded passel. Blacks and uncloudeds were sure depicted as inherently different beings. Early sitcoms in the 1 rima oris such as Amos n Andy continues with negative portrayals of black people which depicted mostly lazy, loud, uneducated blacks as the stereotype for their race.Then In the sass other sitcoms followed along the same lines such as Sanford and Son and effectual Times (Cesareans). The Cowboys Show, which first aired in 1984, was the most popular television program in the nation for four consecutive years and remained a favorite depute for a total of seven years. This Important show effectively functioned to change the way Americans would view the roles of race and gender on television forever. The Cowboys Show was a sitcom on NBC about a successful black American family. Cliff, the father, was an obstetrician and his wife Claim was a successful attorney.The story was about their daily lives and challenges of raising five children In a very busy household. The show offered a different account when compared to all other shows being televised at that time. The W ashable family was an upstanding upper-middle sept black family who offered sharp contrast to other programs that portrayed blacks as stereotypic low- Income, uneducated hustlers (White Racism). Bill Cowboys and script consultant Alvin Postnasal functioned as media communicators as they shared the common purpose of incorporating humor as a means to help project a more positive image of the black American family.They purposefully avoided overt racial issues but chose to SE a softer start such as referring to the names of black colleges Instead of predominantly white colleges. One of the episodes showed the Washables celebrating Martin Luther Kings birthday as they discussed his famous l cast a Dream speech (Cesareans). The use of nationally broadcast television allowed the subtle content of tons snow Into ten majority AT American noses. I Nils post call ruling movement duration was a perfect time to provide a more several(a) ethnic awareness for the American public. The intend ed audience for this show include both white and black American families.Overt racial issues were avoided in an trend to avoid making the audience uncomfortable. Family values as well as current social issues were common themes on the program. The father, Cliff, also overtly back up his wifes feminist stances on some episodes, which was also not common in the media during that era. This was truly the first family of television for many years. The scripts were constantly screened to make veritable that no humor would be demeaning. The show really acted as a catalyst for changing how television portrayed black Americans.