Business Strategy Report Essay Example | Topics and Well Written Essays - 2000 words - 1

Business Strategy Report - Essay Example A certain portion of their consumers are supporting the traditional marketing approach and fixed product line of the organisation. On the contrary, a range of consumers are opposing the old-fashioned marketing strategies of the organisation (Greggs Plc., 2013). The further analysis of the study will illustrate the impact of competitive environment on the growth of the organisation. It will also suggest necessary recommendation to the organisation to sustain their competitive position. Over the period of time, Greggs Plc. has encountered an increased competition in the market. Various governmental regulations are also creating a number of obstacles in the sustainability of their business venture. The analysis of external environment of the UK pie shop industry will highlight different issues that the organisation is facing. This analysis will assist the organisation to determine the current issues and obstacle in the different market environment. It will also allow them to analyse their current market position to design new competitive strategies (Nestle, 2013). The government regulations regarding the production and sales of snacks and high calorie food items are changing rapidly. The European Union government has tightened the food hygiene legislation which has affected all the businesses that are indulged in regular production, packaging and supply of food items. The Pasty Tax can also be considered as one of the major reason to worry. This system has created concern within the pie industry as it entitle the consumers to avoid the value added tax for cold and previously cooked snacks products (Darkow, Foerster and von der Gracht, 2015). The new regulations regarding the food value and hygiene parameters of the products have directed the management of Greggs Plc to reform their production and food supply procedure. The introduction of Pasty Tax has influenced the organisation to