StarBurst Technologies Case Study Example | Topics and Well Written Essays - 2500 words

StarBurst Technologies - Case Study warningQuality techniques and quality assessment tools are also suggested in this article.StarBurst Technologies (ST) has their name in the field of applied science especially in the market of MP4. Their last harvest-home has marketed so strong that it provided the required capital for the enthronization in their new project. That product was Stroll-a device through which all directions to the computer can be tending(p) through voice. It was designed to work at the place of mouse.They were going to launch another product which was a mega project too. But this time there are threats to the companys constitution. Their plants in Australia and Asia were not working at per fair to middling level of quality. The rejected Stroll units were running at 43 percent which is enough ratios to effect the reputation of ST.ST is facing problems of bad reputation as well as whatsoever quality issues were also face up by some suppliers. Some of the suppli ers were found to be not working as per requirement of their ponder and others need more understanding their job.The above all situations were in the mind of the Operations Director (OD) and he was thinking to resolve these issues. He was satisfied on unmatchable aspect of the issue that they have foursome weeks to set all the issues.1- STs suppliers have a human action of problems that need fixing. ... 3- There are a number of quality issues highlighted and it is not possible to change all the suppliers, so the only way is to improve how some suppliers work. Provide recommendations for the quality technique a supplier could adopt and why.4- Having selected the quality technique the need is instantaneously to make recommendations on their quality assessment tools that can be used in assessing the issues and problems.5- State the assumptions make on any aspect of the article.The main problem described in the report is the working behaviour of suppliers of the company. It is the fact that it is hard to change the all supplier structure. Rather there should be a planned, well define guideline for system of work of the suppliers to be followed.One to One Market StrategyIt is an commence more than a sales approach. It is also called one component, one supplier, one market system. It means to secern the customers needs and then provide the services to one customer at a time. Clearly one supplier will deal with one customer at a moment of time. This strategy aims to understand the customers requirements, their complaints and issues on which they want the company to improve its services or products. The basic concept behind this strategy is to concentrate on the customers rather than products or services. It is strongly recommended to identify the companys customers. In customer identification, usually twain types of customers are found1- A customer who switches to any other company in seek of bargain.2- A customer who does not switch to any other company r ather wants to get a product meeting his/her requirements from the same