Misleading Fitness and Health Commercials :: Fitness and Health Scams

Some people do non know all in all that much about exercise and dieting. They do not know legal ways to eat, and they dont realize that one cant get the Perfect Body in just a a couple of(prenominal) days. These people atomic number 18 possibly victims of Fitness Myths. In 2002, the Federal craftiness Commission released a report that shared a review of three hundred weight-loss ads promoting 218 different fruits. They found the rampant use of false or cheapjack claims (FTC, 2003) Misleading fitness products can be particularly damaging. If one is demoralize into purchasing a product and the product doesnt work as it was advertise, not only have you wasted your money, but also the product may have physically hurt your body. FTC chairman Timothy Muris duologue about the advertising and promotion tactics of the fitness industry ads that eng days claims and promises that are clearly implausible and patently false run in all forms of media, with the notabl e exception of network TV (FTC, 2003). Misleading adverts are common among all forms of media. Although TV commercials may be more right on in their persuasion, an obvious reason for this is that TV advertisements show more misleading commercials. A technique frequently used in commercials to make them search credible is that many deceptive ads run in highly respected publications and they are perceived to be credible(FTC, 2003). Therefore if the TV plan you are watching, while the commercial is universe played, seems credible, consumers tend to believe that the products advertised during the episode are also trustworthy. One such misleading advertisement was for a product called Skinny Pill for Kids. This diet pill was targeting kids ranging from maturate 6 to 12. The pill was supposed to help kids lose weight and deliver the goods essential daily vitamins, minerals and herbs. The marketer of the supplement said her company had not done safety tests on children (CNN, 2002). It turned out that the product being advertised as a miracle to help children loose weight contained herbs that are diuretics. Uva ursi, juniper berry, and buchu leaf all cause the body to lose water. A doctors guide to drugs and alternative remedies, states the uva ursi should not be given to children under age 12 (CNN, 2002).